The key to our wine consulting is an open, collaborative dialogue with all stakeholders engaged in the process.

Each project begins with a brief, specific agreement on the action items and work to be executed together on behalf of your business. Our approach is often phased, with particular timelines or milestones to guide the process. We believe that changes – large and small – are often required of all participants, from production to marketing to sales. We want our solutions to be sustainable and long-term.

OUR SPECIALTIES INCLUDE:

BRAND CREATION & DEVELOPMENT

SOURCING, PRODUCTION AND BRAND ARCHITECTURE, POSITIONING PRICING, PACKAGING MESSAGING, TRADE MARKETING.

BRAND REVITALIZATION

Trade dress & MARKETING, REFRAMING MESSAGING, REPOSITIONING, PRICING, AND PROGRAMMING.

BUSINESS AND SALES ALIGNMENT

SYNCH the structure and deployment of sales and marketing resources with the brand narrative and STRUCTURe production to ALIGN the overall goals of the business with the market.

NATIONAL SALES AND DISTRIBUTION

Management, organization, planning, budgeting, and analysis of patterns, opportunities including channel and account targeting.

MARKET EVALUATION

Sales, category and market analysis, wholesale support strategies and sales tools, distributor reviews - expectations - options.

PRESENTATION STRATEGIES

Brand, wine and channel specific messaging and strategies. key account relationships, tactics and campaigns.

MARKETING AND SERVICING THE TRADE

Supplier communications, press contacts, trade hospitality and events, virtual and onsite market work including sales meetings, and other value adding strategies.

NETWORKING

FACILITATING and FORGING introductions with key actors in the trade.